Analytics also showed us that we were missing some opportunities in west coast tier 2 cities – and we were able to adjust our marketing in those areas.Ĭlick here to learn more about Cvent's 2019 Top Meeting Hotels, and see the complete list.An elegant choice right off the famous Las Vegas Strip, The ARIA Resort Casino offers a wide variety of expected treasures ranging from daytime exhibits & unique shopping experiences, to evening nightlife and slot machines that make the city a constant merry-go-round of attractions. Is it because of availability, or resources? If we’re letting those opportunities go because we can’t get to them, maybe there is a person we can hire to capture that business. For example, let’s say we aren’t doing well with smaller social events. What I’m talking about is in leveraging analytics to develop a strategic plan. We understand that the first six properties that respond have a 30% better chance of winning the RFP. I’m not just talking response rate – though that is very important. It’s about fine tuning and understanding what the data means. It’s important that everyone know how to leverage the power of technology – especially when it comes to analytics and marketing. Well, the first thing is that technology is only as good as the people utilizing it. How does technology help you “Grow and Own" your group business? On that basis, we want to completely engage with our planners and understand their business, the corporate meeting they are trying to achieve, and how we can bring the show to their event. As great as technology is, Planners need to express what they want, look someone in the eye, and explain it to them. And you can only achieve that when people are able to touch someone. If planners come to Aria, they come for a flawless event. People are constantly changing, and hotels must keep pace. So much change, at such a fast pace, tells me that tomorrow’s Top Meeting Hotels will be constantly upgrading their venues, applying an analytical approach to strategic thinking, and making sure they are prepared to meet the needs of planners and attendees. That means, to me, that we must always have our foot on the throttle just to keep pace. What's your "Top Meeting Hotel" approach?įrom the hotel perspective, things are always changing. The verdict? The secret behind Aria’s success is built on the careful and strategic study of analytics and insights. We spoke with Tony Yousfi, Vice President of Sales, to pick up a few of the best practices driving their success as a Cvent Top Meeting Hotel. It’s all because the Aria customer is paying a premium – and getting an exceptional experience. And the hotel’s world class restaurants are within easy reach. ![]() It’s in the little things: Aria guests are less than a five-minute walk from sleeping room to convention, for example. As such, it was made to be a friendly, convenient highend corporate type of hotel, with plenty of natural sky and breathable places. ![]() Aria is an alternative experience focused on conventions. It’s a calming breath of fresh air in a city of bright lights. It’s just not like anything else around, in fact. Located in Las Vegas, its design keeps it unique compared to the rest of the hotels in the city. Aria is the kind of place where you want to linger.
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